A common mistake that new online marketers make is to create a website and then think of ways to get guaranteed web traffic to it. While that is an intuitive thought, you should first put some analysis into the traffic before you even establish your website. The reason for this is that SEO (Search Engine Optimization) will be an important way for you to gain organic traffic, and if you do it the right way, you can start seeing visitors right away.
SEO comprises two elements: relevant keywords and backlinks or, as some people refer to them, incoming links. Before you develop your website, you will need to have an idea of the keywords that you want to target and make sure that they are included in the website’s content to get guaranteed web traffic.
A general rule of thumb is that when you first start out, you should go for the lower-search volume keyword phrases, rather than the more competitive general terms. For example, if your business focuses on jewelry, you might want to identify a more specific keyword like “costume jewelry” or even more narrow, like “costume jewelry earrings.” The keywords that you will include on your website should be the exact terms that people are looking for when they search online. And you can find these keywords very quickly by using the Google Adwords Keyword Tool which is entirely free of charge.
This tool gives you keywords that are relevant to your business and also provides information about how competitive the keywords are, how often people are searching for these keywords, and how much they are bidding on them for PPC ads. You want to locate the lower-searched terms that have less competition. Identify three to five that you can use early on in your website or blog.
In general, each keyword should be placed once in some important position on your site or your blog (like the title or page header), in the first five words of any description following the title or heading), and in the last sentence of the content. In the body of your content, it should be no more than three percent of the entire article. Before you start looking for backlinks, you want to have at least five articles (of about 500 words) on your blog or at least five pages of your website.
Then you can start working on obtaining backlinks. You can do this by submitting articles about your business to article directories, Squidoo, HubPages, or article directories and linking them back to your website. Or you can comment on blogs and forums that are related to your industry, and include your link in your comments.
These are just a few ways that you can get backlinks to your site. The more quality backlinks you have, the better the search engines “like” you, the higher you will be ranked in search engine results, and the more guaranteed web traffic you will obtain.
John and Shien Yuin are Co-founders ActionMultipliers.com. We LOVE efficiency and helping others grow. Above all, We LOVE sales and marketing! We are fueled by growth!
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