How to use Periscope to Expand your Marketing Business

use periscope and twitter

Periscope is gaining some popularity and become one of the best live streaming apps. It is a perfect tool for expanding your marketing business. Well integrated with Twitter, you can use Periscope in innovative ways to connect with potential customers.

Let me tell you a secret. Live streaming is the new player in the social networks' market. Unlike Instagram and other social media platforms that have experienced a surge, Periscope has proved consistent growth. It is the best time to start familiarizing and giving Periscope a try to bring your online business to the next level.

What is Periscope App?

Periscope is a live video streaming app developed by Kayvon Beykpour and Joe Bernstein. It allows us to experience any events without leaving the house or even view someone's life at the real time. The idea of live video streaming came up in 2013 when, while traveling abroad, Neykpour came across the now well-known protests in Turkey called Gezi Park protests. He checked Twitter to find out what is going on, and could read about the event, but could not see what was actually happening. Beykpour and Bernstein started the project, and Twitter acquired Periscope from them at the beginning of 2015 before the launch. Within a few months, Periscope surpassed 10 million accounts.

See how much this app has potential? Let's talk about a few of the methods you can use Periscope for marketing purposes.

Unveiling New Products

When it pertains to introducing brand-new products, there are lots of ways to do so. However, the best method to launch your new product is through live streaming. You can do it with a creative unboxing, or talk about key points and features of your products.

You could also unveil them with a beta or prototype device, offering a firsthand peek at your newest items. Periscope allows you to interact with your customers by answering questions to make them feel engaged as well as connected with you.

Go Behind the Scenes

To make this interaction more powerful, you can take them behind the scenes tour. Whether it's a quick tour of your office or factory or a sneak peek into what is taking place behind the curtain, people are always want to know more about upcoming items and insights.

Real-Time Consumer Assistance

periscope live video streaming

Periscope is a wonderful tool to take advantage of a customer support. Use this media platform to change the way your customers go through their support experience. One key feature of Periscope to focus on is the capacity of recording. This feature enables your consumers to play a video clip back at a later time, which can be practical when dealing with a problem takes multiple actions.

Decision Making by Using Polls

To improve customer loyalty, let them involve a decision process during the creation, development or design of your product. Twitter polls are a great way to get followers involved in decision making. They will feel they are part of your company and are more likely to stick to your products for a long time.

Tutorials or Training

In addition to introducing your products by creating live streaming videos or going behind the scenes, you could use Periscope to offer a real-time tutorial or training session. When you conduct training to someone, you are viewed as an expert in your field and gain instant credibility.

This has a double impact. First, you're showing that you know your industry, which will create more followers and brand loyalty. Second, you're exposing your name and what it's like to work with you, which will certainly lead more inquiries from other customers or organizations.

Live Events

While Periscope is perfect for live stream product launches and released, you can also use it to display live events. This can be something as simple as an impromptu question and answer session, or a panel discussion with market leaders.


Those are some methods on how to use Periscope. When utilized correctly, it becomes a useful tool for driving both business development and consumer loyalty. However do not just stick to what you have just seen or heard. Find your own ways for Periscope to help you and your business.

Although gaining some popularity and being recognized as one of the best live streaming apps, Periscope isn't as widespread as Facebook, Twitter or Instagram ... just yet. That's why it's so important that you don't miss this opportunity to deliver unique and various content for your consumers. Become a forerunner to connect new relationship with your followers and show them something they've never seen before.

About the Author John and Shien Yuin

John and Shien Yuin are Co-founders We LOVE efficiency and helping others grow. Above all, We LOVE sales and marketing! We are fueled by growth!

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