Category Archives for Feeling Lucky

Why Pinterest For Marketing?

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5 compelling reasons to market on Pinterest.

Pinterest may not be as popular as Facebook or Instagram, but it still has a lot of potential for any company that wishes to get their brand name out there. Pinterest is an incredibly unique platform that can boost your marketing efforts like never before. Here are 5 facts compiled from all over the internet that will convince you to market on Pinterest.

Pinterest is incredibly popular

Pinterest’s popularity has been steadily increasing and it now represents a nearly unstoppable force that eclipses other social media websites. Data from Pew Research Center found that, in 2016, 26% of U.S. adults use Pinterest which puts it behind Facebook (68%) and Instagram (28%), but ahead of LinkedIn (25%) and Twitter (21%).

Pinterest claims that it has 150 million monthly active users with 70 million of them from the U.S. and 80 million of them from outside the U.S.

Pinterest is great for sales

A Shopify study found that people who are referred through products via Pinterest are 10% more likely to make purchases compared to those referred from Facebook or Twitter. Furthermore, the average Pinterest order is $80, which is higher than that of Google, Facebook, Amazon, and several other websites. However, Rich Relevanceplaced the average order value per session even higher at a whopping $199.16, which easily triumphs over the average orders of $92.27 from Facebook and the measly $58.02 from Twitter.

Additionally, a study from BlogHer found that 53% of BlogHer readers and 47% of U.S. consumers have bought an item based on a recommendation from Pinterest.

Pinterest users have a lot of money to spend

Why are Pinterest orders so high, Perhaps it’s because many people who use the social media app have very high incomes.

The average Pinterest user is 40 years old and half of them make at least $50K a year. Ten percent of households that use Pinterest make over $125K a year. Clearly, there is a lot of incentive for marketers who want to appeal to potential buyers.

People use Pinterest to decide what to buy

If there’s anything that would convince you to sell on Pinterest, it would have to be these statistics:
▪ 96% of active pinners use the site to gather information and conduct research.
▪ 93% of active pinners use the app to plan purchases.
▪ 87% of active pinners have bought something because of Pinterest.
▪ 72% of active pinners use Pinterest to decide what to purchase offline.
▪ 39% of active pinners use it to find out information about new products.

A study from Millward Brown Digital found that active pinners said that Pinterest helps them decide what to buy in these categories:
▪ 79% – Food and Ingredients
▪ 60% – Home Décor
▪ 53% – Clothing and Accessories
▪ 51% – Hair and Beauty
▪ 47% – Health and Fitness

What does all this mean, People use Pinterest because they are looking for something to buy. It’s like a social media version of a shopping network.

Pinterest is great for marketing towards women

A surprising 81% of pinners are women and the average female user will make 158 pins. Data from the Pew Research Center found that only 15% of U.S. adult men use Pinterest compared to the 38% of adult U.S. women that use the platform.

Pinterest might be one of the few social media platforms where women dominate making it ideal for beauty and fashion brands. Instagram is also very popular among women, which may suggest that image-based content marketing is great for appealing for a female audience.

Furthermore, data from BlogHer found that 81% of women trust information they read on Pinterest compared to the mere 73% of women that trust Twitter and 67% of women that trust Facebook.

Pinterest is one of the most exciting platforms to reach new audience members and drive sales. Get started by creating a Pinterest account, tracking metrics, and watch the sales roll in.

How To Optimize Score Keeping for Lead Conversion

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The key to winning is to know and keep your score.

If you want to be able to gauge how well your business is doing, looking at the results of your marketing efforts is one of the key things that will help you. This will provide you with valuable insights on the true performance of your business and help you keep score. After all, the main purpose of your business, while filling a need, is for profitability, so you need to able to determine if what you’re doing is achieving lucrative results.

In order to really keep track though, you need to decide on what strategies will give you the best oversight and help you measure your success.  You really wouldn’t want to waste your time and efforts in trying to create a demand that really isn’t there, resulting in you pumping money into marketing campaigns that turn out to be a waste. Here are some strategies to consider that will really help you increase your customer base, raise your earning potential and improve your lead conversion rate.

Make Use of Lead Scoring

Lead scoring allows you to track leads to determine whether they’ll be financially viable or not. This quantitative method of tracking allows you to assign a number value to each lead then further categorize them into good leads (poised for sales), leads that need to be nurtured or non-profitable leads. Large volumes alone don’t guarantee conversion, so lead scoring actually helps you to fine tune the quality of your leads, resulting in more revenue from good leads.

Conduct Market Surveys

This might not be a function you choose to carry out yourself. You may enlist the services of a market research company or entity so that they can gather this information on your behalf. The information generated from market research helps you to gauge how much of a need your product or service fills and how prospective clients see your business.

This information will help you to determine if you need to revamp the way your business is perceived by your prospects, so that you can encourage greater traffic. You want to offer a product which appeals to potential clients. Without this appeal, you may just be the owner of a very well structured website with no audience.

Look Into Purchasing Leads

While it would be ideal to just sit back and allow the magic to happen by simply waiting for generated leads come in, you may have to consider purchasing leads if your generated lead rate is low. This is a decision you‘d have to make very carefully, especially now that you’ll be injecting more funds into your marketing strategies. You want to see it pay off and you also want to make sure that these leads are high quality and coming from the demographic you want to target.

You don’t have to approach this blindly just because a lead generation company gives you their word that these leads will convert. You can request information by asking them to show you evidence based results they’ve received from other clients who’ve benefited from these purchased leads. Look at results from businesses related to yours, and who are using similar strategies and approaches, to get a good overview of how your business may stand to benefit from those leads.

While the foregoing strategies are by no means exhaustive, you have to take responsibility for keeping track of how your marketing tools are performing so that your bottom line can be positively affected. A key thing you can do to influence your leads even further is to make use of the expert assistance provided through Matt Lloyd’s best-selling book “Limitless”. This ground-breaking book specifically talks about what you need to do to get guaranteed success in your online marketing.

https://actionmultipliers.com/limitless-free-book/

All we ask is a small fee for shipping and handling, and the book is sent to your doorway, wherever you are around the world.

Click the link below to get your copy of “Limitless” shipped to you now.

https://actionmultipliers.com/limitless-free-book/

9 Awesome Tools to Help Your Twitter Game

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Handy tools to boost your marketing efforts.

With over 328 monthly active users, it’s hard not to acknowledge the power and popularity of one of the world’s most prominent social media platforms. The microblogging trend has taken the internet by storm and it’s easy for anyone to follow their favorite brands and celebrities from the ease of their phone. You too can take advantage of this platform by utilizing these handy tools to boost your marketing efforts.

Hashtagify

Twitter is all about hashtags and there’s nothing better at finding the right hashtag than Hashtagify. If you want to know which hashtags work best for your industry, Hashtagify is the tool for you. With over 40 million hashtags in its repository, Hashtagify will be your best friend to get noticed during hashtag searches.

Tweriod

The clever combination of “Twitter” and “period” should tell you all you need to know about this app. You can spy on your followers and see when they are most active on Twitter, therefore giving you a better idea of when to post during peak times. Combine this with a scheduling app and watch your retweets climb higher.

Buffer

Speaking of scheduling apps, Buffer gives you the ability to schedule tweets and posts at certain times. This is especially useful when trying to target your audience during peak times or when experimenting with different time zones and the like. You can pre-write all your tweets and have them scheduled to be sent out in a few hours or even a few weeks.

Twilert

Another clever combination of words, this app alerts you when your keywords are messaged on Twitter. For example, you might opt in to receive emails whenever someone mentions your brand name on Twitter, allowing you to swiftly respond to them. Managing your social media presence and watching what people are saying about your brand is incredibly important to maintain a positive image of your company.

Bit.ly

Bit.ly is great because it does two things. The first is that it shortens your links which is very useful for fitting in everything you need to say in a 140-character limit. The second thing Bit.ly does is track the number of clicks so you can see how many people actually interacted with your link.

TweetChat

One of the most annoying aspects of Twitter is that you can’t interact with someone directly unless you send them a direct message or input their handle in a private tweet. Luckily, TweetChat changes all that. This handy app allows you to have private conversations without all that other annoying hassle.

BuzzSumo

This tool used by everyone from BuzzFeed, Rolling Stone, National Geographic, IBM, Expedia, and more. It’s most useful feature is that it allows you to see what sort of content related to a certain topic is most popular so that you can gain insight as to how people are talking about that topic. It also helps you track what your competitors are doing on social media so you can compare statistics against them.

Triberr

Twitter is a great place to find like-minded people. Triberr does exactly that; you can find “tribes” of people with the same interests or in the same industry as you.

HootSuite

If you are in charge of managing multiple social media accounts, HootSuite is the tool for you. This handy program allows you to simultaneously look at and manage several different accounts at the same time even if those accounts are on the same platform. Its clean interface makes it easy to use and allows you to compare posts side-by-side.

These are just a few of many useful Twitter tools that can help gain you followers and boost brand engagement. Simply find out which ones work best for you, make an account, and have fun.

All of these apps are easy to use, so feel free to experiment and test out different techniques to find out which marketing strategy works best for you.  And, if you’d like more access to invaluable online marketing strategies, check out Matt Lloyd’s best-selling book “Limitless”. This ground-breaking book specifically talks about what you need to do to get guaranteed success in your online marketing.

https://actionmultipliers.com/limitless-free-book/

All we ask is a small fee for shipping and handling, and the book is sent to your doorway, wherever you are around the world.

Click the link below to get your copy of “Limitless” shipped to you now.

https://actionmultipliers.com/limitless-free-book/

Business Funnels–Marketing and Sales–What’s the Difference?

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How to recognize the differences between marketing and sales funnels and use them to your advantage?

Marketing Funnel–A system that assists in tracking the steps potential clients move through to before ultimately making a decision on the purchase of goods, or use of services.  Marketing funnels let you see at each step what you need to do to influence potential clients toward the end goal, turning them into actual clients.

Sales Funnel–Refers to the buying process that businesses direct a client through when purchasing products or obtaining services. Like a Marketing funnel, it is divided into several steps.  These steps will differ according to your particular sales model.

Or to put it more simply, marketing funnel is about capturing a lead and taking people to the point of a sale where a sales funnel captures and then leads people through the sales process via a series of pitches, etc.

In businesses where the marketing and sales departments/people are separate roles from one another, the two different concepts are implemented separately with Marketing Funnels working to create interest at the top and acquire clients at the bottom, these acquisitions becoming the top of the Sales Funnel.

In smaller businesses, this distinction may become a little muddled as employees may need to wear multiple hats, but for the sake of this article, we’ll go with the simplest viewpoint.

Your marketing is responsible for compelling an individual to become a potential client by creating awareness. It will typically focus on a broad area through a variety of methods, with the idea of attracting as much interest as possible.  These days this of commonly done via social media, paid advertising, blog posts, and PR.  Thanks to the internet, the possibilities are almost endless when looking for a target audience.

This initial scouting is the TOP of the marketing funnel.  The goal of these endeavors is to provide enough information to interest the general masses in taking action and becoming potential clients.
The final goal is to end up getting the potential client to provide contact information and hopefully specific product interest.  This can be accomplished in a number of ways including a free eBook download, providing a contact form with the promise of more info, calling a toll-free number, or any other process you can collect their details.  This result makes up the BOTTOM of the marketing funnel.

By acquiring this info from a potential client, you will then be able to move them into the procedures outlined on the sales side and bring them to the TOP of the Sales Funnel.

Different businesses will show a variety of ways that this transition from Marketing to Sales may happen, but the overall desired result will be the same, gaining a loyal and long term client that will refer others to a business’s products and services.

So essentially, sales have the power to change condition through the skills of the sales team. A sales funnel dictates the actual steps used to lead your customer towards the final goal, the actual purchase or use of services that you are offering.

Marketing, however, generally does not possess this same power. It needs to work with conditions as they come.  The use of a marketing funnel is to create some anticipation about what is being offered or sold.

Both Marketing Funnels and Sales Funnels can become very complex systems with numerous sub-steps within each primary step, depending on who your client is compared to what you are offering.
Monitoring the social media marketing landscape is vital to your success. If you’d like to have access
to even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month,

click the link below to get Matt Lloyd’s best-selling book “Limitless”. This ground-breaking book specifically talks about what you need to do to get guaranteed success in your online marketing.

https://actionmultipliers.com/limitless-free-book/

All we ask is a small fee for shipping and handling, and the book is sent to your doorway, wherever you are around the world.

Click the link below to get your copy of “Limitless” shipped to you now.

https://actionmultipliers.com/limitless-free-book/

3 Strategies To Create Engagement For Your Business

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Establish your identity.

From social media to blogging, it is crucial for a business to establish its identity and find elements that express it properly. Content that is relatable and can be easily shared will take your campaigns from good to great.

How do you stay Google-relevant while maintaining a unique content marketing strategy? Read on for strategies that will enhance your next campaign.

Move past corporatization

Now more than ever, businesses have an all-access pass to their audiences. There’s no need to have a wall between corporate and the customers. Forming real relationships with the people who love you brand will not only keep them coming back, but attract others as well.

Your customers need to know that you are people just like them. Your business should express the passion that you and your employees have for what you do.

Remove the veil of mystery of your business and be more open with your customers. How do you turn openness into content?

▪ Utilize social media accounts such as Twitter and Instagram to give a behind-the-scenes look at the work your company is doing
▪ Confront rumors and myths through transparent and honest videos that allow your customers to interact and get involved in the process

Don’t be afraid to share those photos of late-night work sessions. Answer the questions that your customers have.

If you think that coming out and talking about some of the issues your company has, take this opportunity to address these issues and let people know you’re working on it.

Just because you’re marketing online doesn’t mean your company should get lost behind the internet. Show your customers real faces and establish trust.

Be more than just a brand

It’s one thing to sell a product and another to sell a lifestyle. Content marketing that offers a lifestyle through their products makes their products need, not just wanted.

Instead of beginning with a product, start with your targeted customer. Ask yourself the following questions when developing a targeted customer profile:
▪ What is their life like at this moment, without your product(s),
▪ How would their life be better with your product(s),
▪ How does using your product make them part of a different class,
Think about how your product will fit seamlessly into the life of your targeted customer. Tailor your content to an individual customer rather than your brand.

Cater to your customers by:

▪ Engaging with unexpected topics
▪ Put forward content that creates unique experiences—videos, product presentation
▪ Strive to work with like-minded collaborators
▪ Targeting their personalities from music tastes to fashion interests

This strategy will require more care than simply posting a somewhat-relevant blog or barely meaningful photos. Dig deep into the psyche of your customer and use your content to reach them there.

Let your followers share their story

Your followers are a big part of your success. Without them, no one’s buying your products, sharing your videos, or reading your blogs.

Content that evokes emotion through relatable or provocative stories invited audiences to share such an experience. Of course, these stories need to be real, genuine, and purposeful.

Companies that are genuine in their aim to support their customers and hear their story will be successful. Letting followers be a part of the story by sharing their experiences and attracting likeminded people will build community amongst your customers.

Create a platform where your followers can share their experiences. Be it a forum, a video-sharing challenge, or a hashtag, give your followers a chance to connect with you and others.

Knowing how your customers use your product is valuable insight that can be used to deliver creative content. Content that captures attention, is relatable, and is easy to share will take off in virality.

Set your blog, articles, and infographics apart by sharing information on general personal habits of your customers – people love reading about themselves!

There are variety of resources for your company to create content from. If your business has customers, that means you have just as many stories, photos, and knowledge to share that will express your love of what you do.

Showing your customers that you are more than just a company will take you a long way. For more ideas on how to create a unique, winning content marketing strategy for your business,

click the link below to get Matt Lloyd’s best-selling book “Limitless”. This ground-breaking book specifically talks about what you need to do to get guaranteed success in your online marketing.

https://actionmultipliers.com/limitless-free-book/

All we ask is a small fee for shipping and handling, and the book is sent to your doorway, wherever you are around the world.

Click the link below to get your copy of “Limitless” shipped to you now.

https://actionmultipliers.com/limitless-free-book/

Six Strategies for Gaining Instagram Followers

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Instagram — A must-have for businesses.

As Instagram continues its meteoric rise in both monthly user base and saturation metrics, it makes sense for businesses to get on board. Statistics show that engagement rate on Instagram is much higher than either Facebook or Twitter. Not making Instagram a part of your marketing campaign is a mistake your business cannot afford to make.

With that in mind, here are a few strategies on how to grow your Instagram following:

 

Post Daily

Get into a regular flow when posting to Instagram, but don’t inundate your followers with content. A few times a day is probably the ideal number. Quality content combined with consistency will do more to drive up your number of followers than flooding their feeds will.

Share on a regular basis so you can discover what works best for you and your business. Provide creative, engaging content, and you’ll be rewarded with not only more supporters, but followers that are interested in your content.

 

Promote User Content

A great way to promote user content is to take fantastic content from other creators, and put it on your Instagram account. Be sure to give credit to the original producer of the material, though. Show off the unique and uncommon stories your users have to tell, and when you do, make sure to add hashtags that point back to your business.

 

Photo Contest

Photo contests are a fun way to share your brand while gathering photos from followers under a theme. Be sure to get involved in the contest yourself while sharing it across multiple platforms. But don’t be in a hurry. Allow users time to hear about the contest and participate.

Make sure the rules are clear and concise, so you avoid confusion with the contest. If you’re unsure of how to proceed, find a business to partner up and double the audience.

 

Understand Hashtags

Hashtags are an essential part of Instagram, and using the right hashtag can make the difference between a post that falls flat and one that shoots to the top of your followers feeds.

To determine the appropriate hashtags to use, peruse the content of those similar to your own. You can search for and record hashtags that are relevant to your brand, then use them in your content to drive traffic to your business.

 

Filter Selection

Instagram filters are fun, but also a little confusing. Which ones should you use to drive views and engagement, Pay attention to the responses you receive depending on the filter you use. Some tend to lead to more views, while others may contribute to a higher number of comments. Play around with them and find the ones that work best for your business.

 

Engage

Really engage with your followers. A list of all the greatest tips and tricks will be helpful, but they’re never going to compete with rolling up your sleeves and getting dirty on the platform. Be intentional about leaving thoughtful, engaging comments, like photos that strike you as meaningful.

Find new people to follow on a regular basis, interact with them, and respond to their questions and comments. Doing so will result in natural and organic growth for your Instagram platform.

Gaining followings on other social media networks can feel like you’re beating your head against a wall, but that doesn’t have to be the case with Instagram. Create engaging, quality content and connect with your followers.

The way you engage with your followers will have a direct impact on how your account increases. If you’re willing to help others, word will spread, and growth will occur.

Yahoo Answers

yahoo answers

Yahoo Answers is a source of very targeted traffic that many marketers overlook. The basic premise of Yahoo Answers is that people ask questions and other people answer them. Think of it as a forum or community board, if you like. Some of the questions are bizarre, some peculiar, whereas others are normal.

The quality of answers also varies from the single sentence, the rude to the outstanding. The latter is the type of answer you want to provide to every questioner.

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